Publicidade e propaganda odontológica infantil e uso das redes sociais: revisão da literatura

Abstract

INTRODUCTION: Publicity and propaganda in Dentistry are important tools for promoting and sustaining a product or service in the consumer market. They establish an important instrument to draw attention and attract patients, as they are the main targets and channels of dissemination. Therefore, it is essential to emphasize that all information must have scientific recognition and the contents must be informative and in accordance with ethical and legal principles. OBJECTIVE: to analyze, in the literature, the ethical aspects of advertising and advertising for children's dentistry and the use of social networks. METHODOLOGY: This is an exploratory bibliographic review study carried out through a literature review. Data were collected from the health databases SciELO (Scientific Electronic Library Online), LILACS (Latin American and Caribbean Health Sciences Literature), and PubMed. In addition to laws such as the Federal Constitution of 1988, ECA/1990, Law n. 13,709/2018 (General Law for the Protection of Personal Data (LGPD)), Dental Code of Ethics, among others, related to ethical aspects of advertising and child dental advertising and use of social networks. RESULTS: The results of the study showed that the publication of photos on social networks, especially of children and adolescents, leads to severe punishment in accordance with CFB/88 and Federal Law n. 8069 of 1990, known as the Child and Adolescent Statute (ECA). And through the Data Protection Law Law n. 13,709/2018 regulates the processing of private data with the aim of protecting the privacy of individuals. The main infractions committed through the dissemination of images are the full name of the patient, not having the consent of the same or those responsible for them, images that harm patients, among others. FINAL CONSIDERATIONS: It is concluded that dentists must respect and follow the ethical aspects of publicity and advertising, that is, the exposure of children's dentistry patients on social networks. In view of this, the work presents social and clinical relevance of the subject, as these professionals can take advantage of the internet as a means of advertising, publicity and propaganda as long as the legislation is obeyed and complied with in accordance with the regulations of their profession.