Publicidade na odontologia revisão de literatura

Abstract

INTRODUCTION: The present work was created through documentary research on the subject of dental advertising and the possible challenges associated with its development and definition in social media and the internet. OBJECTIVES: The general objective of this work is to discuss the relevance of the interpretation of each advertisement and its direct or indirect relationships related to the legislation that regulates Dentistry in the country. In order to do so, it was discussed how the dental professional has positioned himself in the face of the dynamic and versatile growth of this new type of commerce, taking into account the ethics and current legislation of the country. In this perspective, it is essential to analyze different theoretical positions, as well as to discuss the positivity or negativity that this publicity can infer in dentistry in Brazil. METHODOLOGY: This project will be carried out at Centro Universitário Goyazes between February 2022 and November 2022. RESULTS: It is expected to obtain knowledge and understanding of the data of this new commercial practice and its relevance to the health of the population. FINAL CONSIDERATIONS: It was identified that the ethical principles established in the Code of Ethics in Dentistry are not being followed ethically and that this theme needs further investigative depth, in a bias that points to the application of advertising that in practice, effectively, guides with significant responsibility customers in the acquisition of products relevant to their oral health.