Nutrição empreendedora: plano de negócios de uma empresa fornecedora de lancheira saudável para pré-escolares

Abstract

INTRODUCTION: The world has passed several changes and the changes that have occurred in the population's lifestyle have led to inappropriate eating practices. Considering that children stay in the school for a good part of the day, it is known that most of the time they consume snacks that they buy in the school canteen. These foods are nutritionally poor, with excess of salt, sugar and fat, as well as a low quantity of the vitamins, minerals and fiber. OBJECTIVE: Construction of a business plan to verify the viability of the implementing of a kitchen for the production of a healthy lunch box in the city of Trindade (GO). METHODOLOGY: It is a descriptive type of research, for the construction of business plan where the pyramid tool was used to collect information. RESULTS: Through the construction of the business plan, it was possible to define the business itself, the marketing plan, the operational plan, the human resources plan and the financial plan. FINAL CONSIDERATIONS: The present study proved the non-viability of the business in the format in which it was proposed. The expected objectives of visualizing the business as a whole to identify viability have been achieved, although proving to be rentable in the long term.