A influência do marketing no processo de fidelização do cliente em academias

Abstract

This text aims to justify, to plan, and to develop through theoretical background, in general terms, a marketing plan to fitness and weight training gyms which involves all the customers even from different groups. Since the gyms have been going through a positive and negative transformation process over the years - positive because from the moment when sedentary people or not realize their needs to search for these services in order to achieve a considerably nice body following the aesthetics and health standards; and negative because from the moment that these companies are unprepared to fulfill their customers’ needs, fleeing from the relationship standards between company and customers - it has been done a constructive and detailed study review about the main marketing strategies, and the benefits of its key elements in the effective pursuit for excellence in customer loyalty and success in the fitness market.