Composto de marketing e marketing pessoal na educação física: uma aplicação na prática

Abstract

Through personal development, professional and physical education goes beyond the constant search for new methods and expertise in your area. Thus, the knowledge base of other areas assists increasingly winning the labor market, which is very competitive. In this sense, marketing is one of the very important tools within an organization so that there is organizational growth because it provides its customers a satisfaction in communicating directly with the company, which leads will win the market by attracting new customers and keeping current customers. For this reason, the present study constitutes a work by means of a literature review, aiming to describe the importance of using the tools of the marketing mix and marketing staff in the professional daily work of Physical Education, as studies show that such tools are well established, it promotes health in general.