Personal trainers e seu marketing: venda da imagem

Abstract

The marketing personal is a tool that is gaining time in career of professionals that intend to disclose their mark and image in the market, showed off here the application of this method in graduates professionals in Physical Education acting as personal trainer. The objective is analyze the marketing personal of professionals of Physical Education, examine what that means of divulgation are used and what their consider more efficient. This article have how method quantitative research with cross-sectional study. 9 individuals were interviewed (personal trainer) the Trindade-GO city, to talk about how they do and if they do marketing personal. Was realized a interview with each professional, to know information about realization of marketing personal, time, search for their treatment and goals being achieved. Was observed that the professionals in the greater number do the marketing personal and consider a quite relevant tool in their career. The cards, social networks/sites and recommendations won eminence in relation the adhesion of clients. Concluded that has the professionals Physical Education, in the greater number, are on the way right in relation to marketing personal, making right choices when the means of divulgation, one suggestion is that they seek for specific consultancies.