O patrocínio como forma de desenvolvimento do esporte

Abstract

ABSTRACT The sport is handled by several authors as a cultural phenomenon, being considered a patrimony of humanity. Its development follows technological advances, more and more innovations, such as clothing and sporting goods, always with the goal of making it more attractive to the consumer. The objective of this work is to show how sponsorship can influence in the development of the sport, interfering or not in increased profits and the image that the sport can generate in the media. To this end, we conducted a bibliographic survey based on data relating to the guiding questions. The data collected show that there was disagreement between some authors in relation to various issues of the theme. However, it was relevant, with a good compliment between the information that put companies in view of the importance of patronage and profits generated by the same.