Marketing de fidelização em academias através de ginásticas coletivas

Abstract

This study has as its theme the loyalty marketing in academies through collective gymnastics. Search from a theoretical study to demonstrate the contributions of marketing in this very competitive market, targeting elements that enhance marketing as needed to excel in this type of market, exposing their differences and presenting how a company that provides health services may differ for their marketing strategy. The aim is to demonstrate that the academies currently find themselves forced to deal directly with an audience increasingly demanding and active, since before they established their relationship with the target audience almost exclusively through traditional advertising, impersonally. Go beyond the supply of goods and services becomes more than a differential. In this sense, the academies may not only how to be inserted in this scenario, since they use their services to provide satisfaction to its customers, from techniques and exercises that improve their functional capacity as well as body image.