A importância do marketing no curso de educaçâo física

Abstract

The marketing is a tool of the sport-business, it maximizes the potential of the invested money, through the good performance of the professional of physical education in its performance, starting to nourish a feeling of affection on the part of the using consumer/that until then she was ignored, for clubs and its controllers. The formation of the professional of Physical Education can have many benefits, and the course of physical education has for objective to contribute so that this exactly professional has access to the concept and the tools of the marketing and its importance in the use of these tools for the exercise of its profession. The article aims to verify the benefits that marketing can bring to the physical education course, for it is based on the problem of the article the vision that marketing helps the professional physical education in the implementation of your image in the labour market, in order to earn and maintain the public-target. Through the literature review, the article sets the objectives pointing and marketing advantages, describing its historical evolution and its salient features, as well as its proposals.