Como implantar um plano de marketing para uma academia

Abstract

The market of physical activities in gymnastics academies is in great expansion and due to the competitiveness. To stand out, it is necessary to present a different that really allows to offer the best to your public. One in the safest and concrete ways that exists to know and fidelity customers are the implantation of the marketing plan, for that this article has the intention of joining information that favor the understanding on how it is made the implantation of a marketing plan and your importance, in way the assistant the companies that seek that your wanted objectives if they turn reality, as well as to support the interested academics' study in this subject. This work of course conclusion approaches the marketing concepts, the evolution of the marketing in Brazil, an example of implantation of a marketing plan and the tool analysis of SWOT. The methodology used for development it was the theoretical based and the accomplished studies showed that the implantation of the marketing plan is an efficient process that should be adopted by the companies that want to reach your objectives.