Influência das redes sociais na autopercepção estética: o papel da biomedicina na estética humanizada

Abstract

INTRODUCTION: Currently, while the standard of living imposed on society helps to reduce healthy practices such as physical activity and regular eating, it demands a perfect and thin body. This mainly affects women, who are set as an objective, and when they fail, they become dissatisfied with what they see in the mirror, directly affecting their psychology. Men, on the other hand, are inspired by muscles and strength. Social platforms have great benefits for everyone, however, there is a variety of content that is created and generates negative influences for consumers, in which behaviors related to health and aesthetics can be cited. OBJECTIVE: To analyze through a literature review the influence of social networks on aesthetic self-perception and to discuss the role of Biomedicine in promoting a humanized aesthetic. METHODOLOGY: This is a bibliographic, exploratory study carried out through a literature review. The following virtual health databases were used, specifically the Virtual Health Library (BVS), National Library of Medicine (PubMed) and Scientific Electronic Library Online (Scielo), from 2020 to 2025. RESULTS: The results of this study showed that social media has a great influence on aesthetic self-perception for both women and men. These media are ubiquitous platforms for sharing and consuming visual content, which have emerged as a potential influencer for individuals. FINAL CONSIDERATIONS: Social media played a significant role in people's decision to undergo various types of aesthetic procedures, especially when promoted by celebrities or trusted figures. However, it is worth noting that professionals in the field of aesthetics, such as biomedical scientists, can offer these patients who are influenced quality and humanized care.